Don’t Try to Hide Personal from Business on Social Media

November 11, 2024

On the latest episode of the Rundown with Ramon, small business expert Ramon Ray shares why NOT to mix secret (or divisive) personal and business on social media. If you want to share something secret on social media and hide it from clients or other groups, don’t post it. Instead use What’s App or other private, limited channels of communication. Recently Twitter/X changed a “block setting”. So that blocked users can still see what you post, even though they can’t engage with you.

Key Topics Covered In the Rundown with Ramon

  • Evaluating business idea viability

  • Seth Godin’s writing advice on brevity

  • LinkedIn’s AI job recruitment tools

  • Oura Smart Ring review

  • Health considerations for entrepreneurs over 40

  • Hard vs. soft luggage debate

  • Making meaningful professional connections

  • Twitter/X’s blocking feature update

  • Building startups while maintaining mental health

Is Your Business Idea Worth Pursuing?

Ramon shared his expert insights on validating business ideas, drawing from his experience as a founder of five companies and seller of three. He emphasized four critical evaluation points:

  • Expertise level in your chosen field

  • Genuine passion and long-term commitment

  • Sales willingness and capability

  • Basic business planning including customer identification and cost analysis

Ramon cautioned against the “venture capital trap,” encouraging entrepreneurs to focus on making initial sales to validate their ideas rather than immediately seeking external funding.

The Power of Brevity: Seth Godin’s Writing Wisdom

Seth Godin’s advice on the “run-on sentence” highlighted the importance of concise communication in business. The key takeaway: if you can’t explain your idea simply enough for a middle-schooler to understand, you might need to rethink your approach. Short, clear sentences often convey ideas more effectively than lengthy explanations.

AI in Recruitment: LinkedIn’s New Frontier

As LinkedIn launches its AI job recruitment tools, Ramon emphasized that this development highlights the growing importance of human relationships in business. While AI may streamline recruitment processes, building genuine professional connections becomes even more crucial. Ramon advised viewers to focus on:

  • Building meaningful relationships

  • Attending in-person events

  • Creating value for others in your network

  • Maintaining personal connections despite increasing automation

The Oura Ring Phenomenon

The Wall Street Journal’s coverage of the Oura Smart Ring revealed its growing popularity, especially among athletes and health-conscious individuals. Key features include:

  • Eight-day battery life

  • Comfortable, forget-it’s-there design

  • Comprehensive health tracking

  • Women’s health monitoring capabilities

However, Ramon noted some limitations, including required monthly membership fees and potential issues with certain athletic activities.

Health After 40: A Business Owner’s Guide

Ramon addressed the importance of health awareness for aging entrepreneurs, highlighting key physical changes:

  • 3-8% muscle mass loss per decade after 30

  • Increased susceptibility to dehydration

  • Changed nutritional needs

  • The importance of addressing both physical and emotional health

The Luggage Debate: Hard vs. Soft Shell

Ramon shared his preference for soft-shell luggage while acknowledging the benefits of hard-shell options:

  • Soft-shell advantages: More flexible packing, traditional aesthetic

  • Hard-shell benefits: Better organization with clamshell design, potentially more durable

The Art of Professional Connections

Drawing from Wall Street Journal insights, Ramon shared effective networking strategies:

  • Focus on adding value rather than asking for favors

  • Create precise, purposeful email introductions

  • Connect people based on mutual benefit potential

  • Build relationships before needing them

Social Media Privacy Update: X’s New Blocking Feature

Ramon discussed X’s (formerly Twitter) updated blocking feature and its implications for personal branding:

  • Blocked users can now see posts but cannot interact

  • Importance of maintaining consistent online presence

  • Careful consideration of public vs. private communication

  • Treating all online posts as potentially public

Mental Health in Entrepreneurship

Concluding with insights from Bonobos founder Andy Dunn’s experience, Ramon emphasized that personal challenges, including mental health issues, don’t preclude entrepreneurial success. Key takeaways:

  • Challenges can be managed with proper support

  • Success is possible despite personal struggles

  • Clear vision and self-awareness are crucial

  • Focus on leveraging personal strengths

Ramon closed the show by encouraging viewers to identify their strengths and maintain a positive mindset while building their businesses.

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